1. So sánh TikTok Ads vs Google Ads 2026
| Tiêu chí | TikTok Ads | Google Ads |
|---|---|---|
| Audience age | 16-34 dominant | 18-65, balanced |
| Intent | Discovery/viral | Intent search |
| Format chính | Vertical video 9:16 | Search text + video |
| CPM VN | 15-45k | 18-58k |
| CTR trung bình | 1.2-3.5% | 3-8% Search |
| CR average | 0.8-2.5% | 3-8% Search |
2. Combo funnel chuẩn 2026
- Top funnel (TikTok 60-70%): UGC video viral, build brand awareness.
- Mid funnel (Google YouTube + Demand Gen 50%): nuôi audience đã engage.
- Bottom funnel (Google Search 70-80%): capture intent khi audience search.
- Retargeting (Google + TikTok 50/50): cả 2 platform cùng retarget.
3. Phân bổ ngân sách combo theo brand stage
| Stage brand | TikTok % | Google % |
|---|---|---|
| New brand | 65% | 35% |
| Growing brand | 50% | 50% |
| Mature brand | 35% | 65% |
| B2B | 15% | 85% |
| Mass-market trẻ | 70% | 30% |
