1. Format YouTube Ads 2026 và use case
| Format | Length | Cost (VN) | Use case |
|---|---|---|---|
| Bumper | 6s | CPM 18-32k | Reach awareness |
| TrueView In-Stream Skippable | 15-30s | CPV 280-450đ | Brand consideration |
| TrueView In-Stream Non-Skip | 15s | CPM 32-58k | Forced view |
| TrueView In-Feed | 30s+ | CPV 320-580đ | Discovery |
| Shorts Vertical | 15-30s | CPM 8-22k | Mobile reach + retarget |
| Masthead | 15-30s | ~50-200M/ngày | Big brand launch |
2. Funnel mix YouTube cho brand local 2026
- Top (Awareness): Bumper 6s + TrueView 15s, audience Affinity rộng, 30-40% budget.
- Mid (Consideration): TrueView 30s demo, Custom Intent + In-Market, 35-45% budget.
- Bottom (Conversion): Demand Gen image + Shorts retarget 7-30 ngày, 15-25% budget.
3. Creative principles YouTube VN 2026
- Hook 0-5s: face shot + question, không logo lớn.
- 5-15s: problem + product reveal.
- 15-25s: social proof + CTA.
- Caption Vietnamese: 60% user mute, caption bắt buộc.
- Vertical 9:16: cho Shorts + mobile-first audience.
